Pinterest FAQ: Can you make money on Pinterest?

Can I make money on Pinterest? Sure you can! via @alisammeredith

A while back, I received a question from a lawyer looking for an expert witness in a divorce proceeding. The basic question was, “Can you make money on Pinterest?” Well, isn’t that a bit like asking, “Can you make money with a blog?” or even, “Can you make money opening a restaurant?” In all three cases […]

Why Most Marketers Are Missing Out on Pinterest

Why most marketers are missing out on Pinterest

It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s not that difficult! It’s for those reasons I’m taking to the blog to defend my favorite platform against rampant underappreciation (as reported in a study by […]

Pinterest Promoted Pins – 3 New Conversion-Boosting Options

Promoted Pin Audience Targeting

Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience – one that matches that list of your website visitors in certain ways. Now, […]

Pinterest Marketing 101: Pinning with Purpose

To get website traffic, leads, and sales from Pinterest, you need to pin with purpose. Here's how! via @alisammeredith

Pinterest is a huge driver of website, leads, and sales. According to a report by Shopify and Pinterest, Pinterest is the second-largest driver of website traffic among social networks and shoppers there spend an average of $50 per order – more than any other socially-referred sales! So, if you’re pinning 50 pins a day and […]

Pinterest Strategy 101 – Creating Your Buyer Persona

Pinterest Strategy 101 - Create a Buyer Persona

Who are you pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One […]