Updated July 30, 2018! All Promoted Pin Campaigns are now one-tap campaigns. Which means that your Promoted Pins, when clicked, open a new browser tab on desktop and load your site, or they load up your Pin with your website under it on mobile. You are charged with someone clicks your site, whether they scroll down or not. This change will be complete on all accounts by ... Read More
The Facebook Advertiser’s Guide to Pinterest Advertising
Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course! After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to decrease, people who have relied on Facebook for business marketing felt like they had only one choice - pay to play. Naturally, as a Pinterest marketer, I strongly believe that there ... Read More
Improving Pinterest Ads with Keyword Match Types
For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More
A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting
Looking for a way to quickly launch a Promoted Pin campaign that gives you lots of impressions from the get go? Dynamic keyword targeting may be for you! What is Dynamic Keyword Targeting on Pinterest Ads? It's a setting at the ad group level that allows Pinterest's Taste Graph to choose relevant keywords for your ad. No keyword research needed! Promoted Pins using dynamic ... Read More
Should I Use Hashtags in my Pinterest Ads?
Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More
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