Even for those of us who pin for a living, it can be difficult to be patient with Pinterest. Promoted Pin not converting? Shut it off! Content not resonating? Change direction and rebrand images, STAT! But, a little insight into the behavior of pinners and when they actually act on your images might make you hold off on the "pause" button or a headache-inducing ... Read More
Pinterest Promoted Pins – Getting Started in 11 Easy Steps
Pinterest advertising is now available to US, UK, and Canadian pinners. Yahoo! So, what is a Promoted Pin, and how do you get started in such a way that it works for you without breaking the bank? The platform is simple enough that you certainly could just feel your way through it. And you might get lucky with the results! Experimenting with advertising can be costly though. ... Read More
Understanding Pinterest Promoted Pins Conversions
Pinterest offers conversion tracking that will allow you to set up audiences and track the results of your Promoted Pins. Handy. What's not so handy is that the numbers don't add up. How can a brand new campaign with zero clicks have two conversions (true story)? What IS a conversion? And how in the world are they measuring them? I admit that for the longest time, I thought ... Read More
Can Pinterest Work for B2B Businesses?
Yes, it can! How do I know? It works for mine! Yeah, yeah, you say, but might that not be because you concentrate on it and because you make nice-looking pinnable images (why, thank you!). And of COURSE that has something to do with it. Even the most B2C-est of all B2C businesses needs to put thought, energy, and money into making Pinterest work for them. While recipes, ... Read More
Pinterest Promoted Pin Analytics – Improving the Results and Lowering the Cost of Your Pinterest Ads
If you're interested in tracking conversions and sales from Pinterest Promoted Pins, go here. Today what we're talking about is Pinterest's own Ad Dashboard - where you'll find gems and hidden bits of data that will help you make your Pinterest advertising more effective and less expensive. So let's start from the top! Before we do, you should know that Pinterest saves data ... Read More
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