Thinking about running a Promoted Pin campaign? Great! You can get lots of traffic and even long-term boosts in traffic from Promoted Pins. To get the most from them and all the new targeting features that are available, there are a couple of things you should do first. Now, I know it's much more fun to just get right into promoting something and watching what happens. But, if ... Read More
How Much Should I Spend on Pinterest Promoted Pins?
Thinking about advertising on Pinterest? The first question most people ask is, "how much should I spend on Promoted Pins?" We're only going to talk about cost per click using Traffic campaigns here. Engagement and Awareness campaigns have proven (to me, anyway) to be a big old waste of advertising budget! Figuring Out How Much to Spend On Promoted Pins Bear with me for a ... Read More
Pinterest Promoted Pins Event Tracking – What Business Owners Need to Know
This time, it's personal. And technical. But fear not - I am about to let you off the hook! As you may know, I recently spoke at the Agents of Change Conference in Maine, then for Social Media Examiner's Success Summit. I have another training for SME this month, and I'll be speaking at Social Media Marketing World in San Diego in March (yay!). The topic for all of these ... Read More
Pinterest Promoted Pins – Save Big with Advanced Visitor and Engagement Targeting
Promoted pins just keep getting better and better - and today, the 150-million user company announced enhancements to targeting audiences that are making promoted pins more and more useful - especially to content marketers. Today's updates involve visitor and engagement audience creation. What's New with Visitor Targeting In the past, you could target visitors to your site, ... Read More
Pinterest Scoop – Promote Buyable Pins!
Breaking Pinterest News! We can now promote buyable pins. Well, at least I can. Hoping you'll give it a try, too! What's the Big Deal About Promoting Buyable Pins? Buyable pins are pins with a built-in shopping cart (you need one of these five compatible shopping carts to make it work). The sale takes place on Pinterest, but the order gets sent to the business - at no cost to ... Read More
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