• Home
  • About Me
  • Marketing Services
  • Contact Me
  • Blog
    • Email
    • Facebook
    • Instagram
    • Linkedin
    • Pinterest
    • Twitter

Alisa Meredith

Visual Social Modern Marketing

Promoted Pins Shifting Focus to Retail – Drops Other Big Spenders

December 18, 2015 by Alisa Meredith

Pin20
Tweet
Share14
Share5
Shares 39

Promoted Pins Focus on Retail - Dropping Others“Thanks for providing 13% of our ad revenue for the year. Now you’re on your own!” That’s the message Pinterest sent to its advertisers in the automotive and financial sectors this week, according to the Wall Street Journal. In a move to “concentrate on users’ interests,” Pinterest is no longer providing hands-on support to advertisers who are not in the retail or packaged consumer goods business.

All US businesses do still have access to the self-service ad buying platform. Additionally, there are some approved ad partner agencies who can help with awareness and cinematic pins and big spends. You can bet their prices are higher than the free service Pinterest was providing!

Why Drop Your Big Spenders?

Pinterest does care about user experience. They don’t want the platform overtaken by ads. But the rules in place prevent that from happening quite nicely. Still, Pinterest’s promoted pins are still in beta and Pinterest remains a small operation, so perhaps it makes sense to focus on growth opportunities.

Why Retail?

People DO use Pinterest to plan and buy. In fact, 93% of users report using the image bookmarking site to do so. Fully 87% have actually purchased something because of Pinterest. So, clearly, retail is a huge market for Pinterest and what many pinners are looking for from the platform.

But what about travel and health? People really use Pinterest to plan a better “me.” Is it because they’ve seen promoted pins give better ROI when the purchase can be immediate and trackable? I suspect so. Until we are either allowed to use a “learn more” “click here” or “download now” CTA in a promoted pin image, it will remain a challenge to use promoted pins to generate leads. Not impossible mind you, but it does make sense for Pinterest to focus limited resources on potential big wins for everyone.

Can You Promote a Buyable Pin?

Buyable pins are used by ecommerce retailers to sell right on Pinterest. The process is dead simple for users (maybe too simple!) and does not cost the seller anything. At this time, however, you can not promote a buyable pin. The technologies are simply not compatible. Yet.

I suspect buyable pins are going to be available to more and more retailers AND that some development team is working hard to make buyable pins promotable.  This makes sense on so many fronts.

Promoted pin cheat sheetMeantime, the rest of us can still make great use of the self service platform for driving awareness, traffic, leads, and yes – sales. Have you tried promoted pins? What do you think?

Related Posts

  • Promoted Pins – What Should I Promote?Promoted Pins – What Should I Promote?
  • Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]
  • Pinterest Promoted Pins – 3 New Conversion-Boosting OptionsPinterest Promoted Pins – 3 New Conversion-Boosting Options
  • Pinterest Promoted Pin Analytics – Improving the Results and Lowering the Cost of Your Pinterest AdsPinterest Promoted Pin Analytics – Improving the Results and Lowering the Cost of Your Pinterest Ads
  • How Much Should I Spend on Pinterest Promoted Pins?How Much Should I Spend on Pinterest Promoted Pins?
  • How to Create a Powerful Sales Funnel From Zero with Pinterest Promoted Pins [no email marketing needed]How to Create a Powerful Sales Funnel From Zero with Pinterest Promoted Pins [no email marketing needed]

Pin20
Tweet
Share14
Share5
Shares 39

The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Google+ profileMy LinkedIn profileMy Instagram profileMy Pinterest profile

Alisa Meredith

I've been creating marketing strategies for years - for both B2C and B2B businesses as co-owner and chief strategist of Scalable Social Media and as a consultant for other agencies. I have a passion for businesses that make the world a better place in ways large and small, and the people who run those businesses are the ones I enjoy working with. I am slightly obsessed with Pinterest. Not just because it is fun, but because it works amazingly well for traffic and lead generation. I also enjoy running, swimming in the ocean, kayaking, and spending time with my two dogs, Pepe and Spike. You'll find these themes make an appearance here. 🙂
My Twitter profileMy Google+ profileMy LinkedIn profileMy Instagram profileMy Pinterest profile

Latest posts by Alisa Meredith (see all)

  • Improving Pinterest Ads with Keyword Match Types - April 4, 2018
  • Smart Instagram Scheduling with Tailwind - March 16, 2018
  • A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting - January 2, 2018

Filed Under: Pinterest, Pinterest Promoted Pins

Welcome!

Alisa Meredith

If you're looking for help generating more website traffic, leads, or sales for your business, you've come to the right place! I've worked with businesses in retail, nutrition, senior care, pest control, pet living, beauty, and more!

I provide consultations, strategies, as well as ongoing management of content marketing and social media promotion.

I've literally written the book on Pinterest Promoted Pins (Pinterest advertising) and have conducted trainings for Social Media Examiner and the Agents of Change.

Let's talk!

Pinterest Advertising Course – Updated for 2018!

Already signed up? Log in!

Let’s Meet Up!

(Affiliate Link)

Downloadables

Free Printable Promoted Pin PlannerPromoted Pin Planner Pinterest Marketing Checklist:

Great Content on Pinterest!

Instagram

Get on the list!

Never Miss a Tip!

* indicates required

New on the blog

  • Improving Pinterest Ads with Keyword Match Types April 4, 2018
  • Smart Instagram Scheduling with Tailwind March 16, 2018
  • A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting January 2, 2018
  • Should I Use Hashtags in my Pinterest Ads? November 27, 2017
  • How to Troubleshoot Pinterest Ads – A Promoted Pins Rescue! August 14, 2017

Looking for something?

Privacy Policy

Follow me on Instagram

Blog Design by TinselPop