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Alisa Meredith

Visual Social Modern Marketing

Surround Sound Marketing – The Content Strategy of the Future

November 29, 2021 by Alisa Meredith

surround sound marketing - the content strategy of the future on dark coral background with a stereo and headset on the background

The concept of surround sound in audio technology is not new. The idea is that you surround people with audio from all sides and angles for a more immersive audio experience.  Surround Sound Marketing is similar in that it surrounds your potential customers with positive information about your products or services everywhere they go in the decision-making process. With it, ... Read More

How to Build Your Business with Word-of-Mouth Marketing

November 18, 2021 by Alisa Meredith

Ever feel like marketing advice comes down to “do more on more platforms”? This post is about getting us off that content treadmill for a minute to take advantage of something that influences 59-91% of all purchases - word of mouth! (source) Though word of mouth is so incredibly powerful, most of us have no strategy to encourage and leverage it. Let's change that ... Read More

Pinterest Ads – How to Use Engagement Targeting

November 8, 2021 by Alisa Meredith

how to use engagement targeting with pinterest ads on a mirrored building facade in a light aqua color

Engagement targeting on Pinterest ads has long been a good way to retarget engaged customers or to implement a funnel-type campaign. BUT, they were somewhat difficult to set up and even harder to scale. New changes to engagement audiences on Pinterest focus more on content you've already promoted with ads, while still allowing for some targeting based on organic Pins. These ... Read More

What I Wish I’d Known About Setting Up A Print-on-Demand Shopify Store

October 20, 2021 by Alisa Meredith

textured green fabric background with "what i wish i had known about setting up a shopify store

For years, I've wanted more hands-on experience with ecommerce marketing - on and off Pinterest, and specifically with Shopify. So, finding myself with a slow week, I decided to go for it. It was a lot easier than I expected it to be. Almost everything is incredibly intuitive. And the few things that weren't (read on!) were easily figured out. That's one of the benefits of ... Read More

How to Optimize Your Pinterest Ads

March 4, 2019 by Alisa Meredith

If you're running a Pinterest Promoted Pin campaign for awareness or traffic, you might be wondering - how do I know if it's going well? If it is, how can I get MORE great results? If my ads aren't working, how can I fix them?! Don't settle for ads that aren't working - and don't throw in the towel too soon. Pinterest ads can deliver incredible value when ... Read More

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Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

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New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

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