The concept of surround sound in audio technology is not new. The idea is that you surround people with audio from all sides and angles for a more immersive audio experience. Surround Sound Marketing is similar in that it surrounds your potential customers with positive information about your products or services everywhere they go in the decision-making process. With it, ... Read More
How to Build Your Business with Word-of-Mouth Marketing
Ever feel like marketing advice comes down to “do more on more platforms”? This post is about getting us off that content treadmill for a minute to take advantage of something that influences 59-91% of all purchases - word of mouth! (source) Though word of mouth is so incredibly powerful, most of us have no strategy to encourage and leverage it. Let's change that ... Read More
Pinterest Ads – How to Use Engagement Targeting
Engagement targeting on Pinterest ads has long been a good way to retarget engaged customers or to implement a funnel-type campaign. BUT, they were somewhat difficult to set up and even harder to scale. New changes to engagement audiences on Pinterest focus more on content you've already promoted with ads, while still allowing for some targeting based on organic Pins. These ... Read More
What I Wish I’d Known About Setting Up A Print-on-Demand Shopify Store
For years, I've wanted more hands-on experience with ecommerce marketing - on and off Pinterest, and specifically with Shopify. So, finding myself with a slow week, I decided to go for it. It was a lot easier than I expected it to be. Almost everything is incredibly intuitive. And the few things that weren't (read on!) were easily figured out. That's one of the benefits of ... Read More
How to Optimize Your Pinterest Ads
If you're running a Pinterest Promoted Pin campaign for awareness or traffic, you might be wondering - how do I know if it's going well? If it is, how can I get MORE great results? If my ads aren't working, how can I fix them?! Don't settle for ads that aren't working - and don't throw in the towel too soon. Pinterest ads can deliver incredible value when ... Read More
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