Creating Idea Pins on Pinterest and wondering how to add a link to your website? The short answer is - you can't add a URL to your Idea Pins. BUT, that doesn't mean they're not worth making, that they can't increase your website traffic, or otherwise improve your Pinterest marketing results. What is a Pinterest Idea Pin? Idea Pins are a multi-page Pin format made up of up to ... Read More
Easy Pinterest Ads with Conversion Campaigns
Unlike traffic and awareness campaigns, where the action (click, impression, etc.) depends on an action taken on Pinterest, and success depends on getting the targeting just right, Pinterest ads newest offering, Conversion Campaigns are built to deliver a particular action on your website for a set price. Just tell Pinterest to get email signups (leads) for $3, or a sale ... Read More
How to Optimize Your Pinterest Ads
If you're running a Pinterest Promoted Pin campaign for awareness or traffic, you might be wondering - how do I know if it's going well? If it is, how can I get MORE great results? If my ads aren't working, how can I fix them?! Don't settle for ads that aren't working - and don't throw in the towel too soon. Pinterest ads can deliver incredible value when ... Read More
When to Use Pinterest One-Tap Promoted Pins
Updated July 30, 2018! All Promoted Pin Campaigns are now one-tap campaigns. Which means that your Promoted Pins, when clicked, open a new browser tab on desktop and load your site, or they load up your Pin with your website under it on mobile. You are charged with someone clicks your site, whether they scroll down or not. This change will be complete on all accounts by August ... Read More
The Facebook Advertiser’s Guide to Pinterest Advertising
Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course! After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to decrease, people who have relied on Facebook for business marketing felt like they had only one choice - pay to play. Naturally, as a Pinterest marketer, I strongly believe that there ... Read More
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