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Alisa Meredith

Visual Social Modern Marketing

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Easy Pinterest Ads with Conversion Campaigns

April 11, 2019 by Alisa Meredith

Easy Pinterest Ads with Conversion Campaigns

Unlike traffic and awareness campaigns, where the action (click, impression, etc.) depends on an action taken on Pinterest, and success depends on getting the targeting just right, Pinterest ads newest offering, Conversion Campaigns are built to deliver a particular action on your website for a set price. Just tell Pinterest to get email signups (leads) for $3, or a sale ... Read More

How to Optimize Your Pinterest Ads

March 4, 2019 by Alisa Meredith

How to Optimize Your Pinterest Ads

If you're running a Pinterest Promoted Pin campaign for awareness or traffic, you might be wondering - how do I know if it's going well? If it is, how can I get MORE great results? If my ads aren't working, how can I fix them?! Don't settle for ads that aren't working - and don't throw in the towel too soon. Pinterest ads can deliver incredible value when ... Read More

When to Use Pinterest One-Tap Promoted Pins

July 30, 2018 by Alisa Meredith

When to Use Pinterest One-Tap Promoted Pins

Updated July 30, 2018! All Promoted Pin Campaigns are now one-tap campaigns. Which means that your Promoted Pins, when clicked, open a new browser tab on desktop and load your site, or they load up your Pin with your website under it on mobile. You are charged with someone clicks your site, whether they scroll down or not. This change will be complete on all accounts by August ... Read More

The Facebook Advertiser’s Guide to Pinterest Advertising

July 12, 2018 by Alisa Meredith

The Facebook Advertiser’s Guide to Pinterest Advertising

Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course!  After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to decrease, people who have relied on Facebook for business marketing felt like they had only one choice - pay to play. Naturally, as a Pinterest marketer, I strongly believe that there ... Read More

Improving Pinterest Ads with Keyword Match Types

April 4, 2018 by Alisa Meredith

Improving Pinterest Ads with Keyword Match Types

For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More

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Welcome!

Alisa Meredith

If you're looking for help generating more website traffic, leads, or sales for your business, you've come to the right place! I've worked with businesses in retail, nutrition, senior care, pest control, pet living, beauty, and more!

I provide consultations, strategies, as well as ongoing management of content marketing and social media promotion.

I've literally written the book on Pinterest Promoted Pins (Pinterest advertising) and have conducted trainings for Social Media Examiner and the Agents of Change.

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New on the blog

  • Easy Pinterest Ads with Conversion Campaigns April 11, 2019
  • How to Optimize Your Pinterest Ads March 4, 2019
  • When to Use Pinterest One-Tap Promoted Pins July 30, 2018
  • The Facebook Advertiser’s Guide to Pinterest Advertising July 12, 2018
  • Improving Pinterest Ads with Keyword Match Types April 4, 2018

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