Alisa Meredith

Visual Social Modern Marketing

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What I Wish I’d Known About Setting Up A Print-on-Demand Shopify Store

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For years, I've wanted more hands-on experience with ecommerce marketing - on and off Pinterest, and specifically with Shopify. So, finding myself with a slow week, I decided to go for it. It was a lot easier than I expected it to be. Almost everything is incredibly intuitive. And the few things that weren't (read on!) were easily figured out. That's one of the benefits of ... Read More

How to Create an Idea Pin on Pinterest – Step by Step

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What's the key to success on Pinterest today AND tomorrow? It's Idea Pins. And not just ANY Idea Pin - an Idea Pin that provides so much value right on the Pin itself that Pinners don't need to go to your website. That's right, we're talking about Pinterest content that doesn't link back to your site. Why would I want to create an Idea Pin if it doesn't link to my site? ... Read More

How to Add a Product Tag to an Idea Pin on Pinterest

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Idea Pins are where the action is on Pinterest. The impressions, the follows, the conversations! BUT, content creators had mixed feelings about adopting this new format, as they take a bit longer to create than a static image or single video and you can't add a link to an Idea Pin. And now, just like that, you can! Sort of. You can add a Product tag to idea ... Read More

How to Add a Link to an Idea Pin on Pinterest

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Creating Idea Pins on Pinterest and wondering how to add a link to your website? The short answer is - you can't add a URL to your Idea Pins. BUT, that doesn't mean they're not worth making, that they can't increase your website traffic, or otherwise improve your Pinterest marketing results. Oh, and you can now tag products on your Idea Pins, so that's kind of like adding a ... Read More

Easy Pinterest Ads with Conversion Campaigns

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Unlike traffic and awareness campaigns, where the action (click, impression, etc.) depends on an action taken on Pinterest, and success depends on getting the targeting just right, Pinterest ads newest offering, Conversion Campaigns are built to deliver a particular action on your website for a set price. Just tell Pinterest to get email signups (leads) for $3, or a sale ... Read More

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