If you're interested in tracking conversions and sales from Pinterest Promoted Pins, go here. Today what we're talking about is Pinterest's own Ad Dashboard - where you'll find gems and hidden bits of data that will help you make your Pinterest advertising more effective and less expensive. So let's start from the top! Before we do, you should know that Pinterest saves data ... Read More
A Pinterest Plan for Marketing Success
What to do daily, weekly, and monthly for the best Pinterest Marketing plan ever! Ever wonder if you're doing the best you can to make the most out of your Pinterest account? If you're pinning your content you're probably seeing some benefits in the way of increased traffic to your site and maybe your follower count is increasing slowly, but you just have this nagging feeling ... Read More
Pinterest Promoted Pins – Save Big with Advanced Visitor and Engagement Targeting
Promoted pins just keep getting better and better - and today, the 150-million user company announced enhancements to targeting audiences that are making promoted pins more and more useful - especially to content marketers. Today's updates involve visitor and engagement audience creation. What's New with Visitor Targeting In the past, you could target visitors to your site, ... Read More
Pinterest Scoop – Promote Buyable Pins!
Breaking Pinterest News! We can now promote buyable pins. Well, at least I can. Hoping you'll give it a try, too! What's the Big Deal About Promoting Buyable Pins? Buyable pins are pins with a built-in shopping cart (you need one of these five compatible shopping carts to make it work). The sale takes place on Pinterest, but the order gets sent to the business - at no cost to ... Read More
Why Most Marketers Are Missing Out on Pinterest
It may come as no surprise to you that I'm rather bullish on Pinterest and the way its use can impact marketing success. I've seen it. I've done it. And it's not that difficult! It's for those reasons I'm taking to the blog to defend my favorite platform against rampant underappreciation (as reported in a study by Social Media Examiner) by my fellow marketers!! I feel like I ... Read More