Thinking about advertising on Pinterest? The first question most people ask is, "how much do Pinterest ads cost?" or possibly, "how much do I need to spend on Pinterest ads?" We'll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Awareness ... Read More
Pinterest Promoted Pin Analytics – Improving the Results and Lowering the Cost of Your Pinterest Ads
If you're interested in tracking conversions and sales from Pinterest Promoted Pins, go here. Today what we're talking about is Pinterest's own Ad Dashboard - where you'll find gems and hidden bits of data that will help you make your Pinterest advertising more effective and less expensive. So let's start from the top! Before we do, you should know that Pinterest saves data ... Read More
Pinterest Promoted Pins – Save Big with Advanced Visitor and Engagement Targeting
Promoted pins just keep getting better and better - and today, the 150-million user company announced enhancements to targeting audiences that are making promoted pins more and more useful - especially to content marketers. Today's updates involve visitor and engagement audience creation. What's New with Visitor Targeting In the past, you could target visitors to your site, ... Read More
Pinterest Scoop – Promote Buyable Pins!
Breaking Pinterest News! We can now promote buyable pins. Well, at least I can. Hoping you'll give it a try, too! What's the Big Deal About Promoting Buyable Pins? Buyable pins are pins with a built-in shopping cart (you need one of these five compatible shopping carts to make it work). The sale takes place on Pinterest, but the order gets sent to the business - at no cost to ... Read More
Pinterest Promoted Pins – 3 New Conversion-Boosting Options
Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience - one that matches that list of your website visitors in certain ways. Now, with the arrival of Audience Targeting on Pinterest, ... Read More