What's the key to success on Pinterest today AND tomorrow? It's Idea Pins. And not just ANY Idea Pin - an Idea Pin that provides so much value right on the Pin itself that Pinners don't need to go to your website. That's right, we're talking about Pinterest content that doesn't link back to your site. Why would I want to create an Idea Pin if it doesn't link to my site? ... Read More
Pinterest Promoted Pin Analytics – Improving the Results and Lowering the Cost of Your Pinterest Ads
If you're interested in tracking conversions and sales from Pinterest Promoted Pins, go here. Today what we're talking about is Pinterest's own Ad Dashboard - where you'll find gems and hidden bits of data that will help you make your Pinterest advertising more effective and less expensive. So let's start from the top! Before we do, you should know that Pinterest saves data ... Read More
A Pinterest Plan for Marketing Success
What to do daily, weekly, and monthly for the best Pinterest Marketing plan ever! Ever wonder if you're doing the best you can to make the most out of your Pinterest account? If you're pinning your content you're probably seeing some benefits in the way of increased traffic to your site and maybe your follower count is increasing slowly, but you just have this nagging feeling ... Read More
Pinterest Promoted Pins – Save Big with Advanced Visitor and Engagement Targeting
Promoted pins just keep getting better and better - and today, the 150-million user company announced enhancements to targeting audiences that are making promoted pins more and more useful - especially to content marketers. Today's updates involve visitor and engagement audience creation. What's New with Visitor Targeting In the past, you could target visitors to your site, ... Read More
Why Most Marketers Are Missing Out on Pinterest
It may come as no surprise to you that I'm rather bullish on Pinterest and the way its use can impact marketing success. I've seen it. I've done it. And it's not that difficult! It's for those reasons I'm taking to the blog to defend my favorite platform against rampant underappreciation (as reported in a study by Social Media Examiner) by my fellow marketers!! I feel like I ... Read More