A while back, I received a question from a lawyer looking for an expert witness in a divorce proceeding. The basic question was, “Can you make money on Pinterest?” Well, isn’t... Read more →
Marketing what matters.
When I take on a project, it's because I believe in it and I believe in you. I'm in your corner and I'm invested in your success.
I can be a one-time marketing helper, or we can build your business together over years. It's really up to you.
Join me for the Social Media Examiner Social Media Success Summit this October. I’ll be talking about how to get the most from your Pinterest promoted pins budget.
It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s... Read more →
Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads... Read more →
I've been writing about marketing for years on Scalable Social Media and HubSpot, but I wanted a place to call my own. Somewhere I could share my random thoughts of marketing and a little more of myself.
I've been creating marketing strategies for years - for both B2C and B2B businesses as co-owner and chief strategist of Scalable Social Media and as a consultant for other agencies. I have a passion for businesses that make the world a better place in ways large and small, and the people who run those businesses are the ones I enjoy working with.
This is the place to get to know me if you are looking for someone to help with your content strategy or social media, you need a speaker for your next event, or a guest for your podcast or HOA.
Need help with Pinterest, blogging, or content strategy and creation? Hit me up on Twitter or
Content and Social Strategies
A deep look into your business will provide me with a clear look at the people who need your product or services - what their challenges are, how you make their lives better. Then I'll figure out what they are looking for and where, and craft a strategy that may involve website adjustments, blogging, downloadable content offers and social media plans.
What you'll come away with is a deeper understanding what you need to provide to your customers. Not just an overall idea, but a concrete plan for copy changes, titles and format suggestions for blog posts, content offers and a plan for implementing a successful social media routine. At that time, you can choose to implement them yourself, or engage my help for executing some or all of the suggested actions.
Once you have your strategy mapped out, you might find that the results you want require more time and effort than you have. If you need help with blog posts, offer creation, or email campaigns, I can help.
Prices vary, but for a ballpark figure: Blog posts with images and SEO best practices start at $150/each. Offer creation starts at $1500/each. Email campaign creation starts at $75/each after initial setup.
Also see my new Content Offer in a Box for agencies and business owners in need of a one-time or occasional lead-generating system.
What kind of marketing would work for my business? Are their underlying issues to address first?
Book a one-hour consultation with me and we'll talk about your business, goals, and current activities.
At the end of the hour, I'll put together a brief outline of our findings and a suggestion for next steps.
Should you decide to engage me for a full content and social strategy, the price of the consultation will be credited to future services.
Social Media Setup & Management
As with content creation, effective social media setup and management takes time and an understanding of the platforms and, more importantly, your business. We can help with one or more of Facebook, Twitter, Google Plus, Pinterest, and more.
Prices vary depending on your needs, but services start at $399/month.