Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More
How to Troubleshoot Pinterest Ads – A Promoted Pins Rescue!
Did things go "funny" with your Pinterest ads near the end of June? I know they did for me. Costs went up, impressions went down, and it was generally a pretty scary time! Knowing you're not alone is nice and all, but what's a person to do to recover those low CPC and plentiful impressions? I'm about to share with you what I've been doing - and what has been working. Let's ... Read More
How to Create a Powerful Sales Funnel From Zero with Pinterest Promoted Pins [no email marketing needed]
Pinterest Promoted Pins (Pinterest advertising), can be a powerful tool in your sales funnel. But, what if you're just getting started and don't have a way to capture email addresses to help people progress from just finding your Pin to purchasing from you on your site? With the proliferation of free tools like Mailchimp, there is really no reason you shouldn't be collecting ... Read More
3X Your Pinterest Promoted Pins – Create and Use a Visitor Audience [Retargeting Ads]
Would you like to increase your click-through rates on your Promoted Pins by 3X* while at the same time increasing your chances of a conversion or a sale once a pinner gets to your website? I would!! It's pretty simple to do - you just target your Pinterest ad to people who have been to your site in the past! These people already know you - at least a little bit, so they're ... Read More
Ads Come to Visual Search & New Data on Pin Engagement [Video]
Last week brought more even more visual search innovation and ad placement opportunities to Pinterest. We covered these developments in detail on Social Media Examiner's weekly roundup. Check it out! Skip to about minute 20 for the section on Pinterest updates, or read on if you prefer. Bringing Visual Search Technology to Ads Pinterest has long been able to tell what is ... Read More
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