Alisa Meredith

Visual Social Modern Marketing

3X Your Pinterest Promoted Pins – Create and Use a Visitor Audience [Retargeting Ads]

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Would you like to increase your click-through rates on your Promoted Pins by 3X* while at the same time increasing your chances of a conversion or a sale once a pinner gets to your website? I would!! It's pretty simple to do - you just target your Pinterest ad to people who have been to your site in the past! These people already know you - at least a little bit, so they're ... Read More

Ads Come to Visual Search & New Data on Pin Engagement [Video]

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Last week brought more even more visual search innovation and ad placement opportunities to Pinterest. We covered these developments in detail on Social Media Examiner's weekly roundup. Check it out! Skip to about minute 20 for the section on Pinterest updates, or read on if you prefer. Bringing Visual Search Technology to Ads Pinterest has long been able to tell what is ... Read More

Pinterest Promoted Pins – How to Create and Use a Customer Audience

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Customer audiences allow you to target your email subscribers with Pinterest Promoted Pins, which is a great way to remind YOUR biggest fans of your content, products, or special offers.  Since they've already said they want to hear from you, these pinners are more likely to click on your pins than those you might target with keywords or interests. They're also more likely ... Read More

Pinterest Isn’t Working For Me – Mistakes Businesses Make on Pinterest

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"Is Pinterest still a thing? :)" Thus provoked in a Facebook group, naturally I responded with the "Pinterest is the number two driver of social referral traffic, so yeah, it's still a thing!" line. Well, I was a little more tactful than that. A little. Said Doubting Thomas went on to relate that they had "tried" with Pinterest and it just didn't work. Rather than just take ... Read More

Increase Pinterest Traffic to Your Ecommerce Store with This Shortcut

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You have an online store. You know Pinterest should be a big win for you, and you see some traffic and sales coming in - but not as much as you think you should have. It's time to OWN Pinterest! But how? What are you missing that other ecommerce retailers have figured out already? Well, they may have a much bigger budget than you. Their email list may be huge. They may have ... Read More

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