I hate to see people overspend for anything, so I've put together some of the ways you might be wasting money on a Pinterest Promoted Pin campaign. It's so easy to do! 1. You're Using the Wrong Promoted Pin Campaign Type A good place to start because it's the easiest to fix! Despite the fact that the 4 campaign types available to all of us seem to be named according to your ... Read More

Note: This post contains affiliate links for a product I have been testing and am very excited about! I'm thrilled to be able to share it with you. Are you promoting product pins on Pinterest? Want a clearer idea of the ROI on your Promoted Pin budget? Are you enjoying the options for targeting and tracking, but haven't been able to figure out how to target and track by event ... Read More

Read the July 30, 2018 update - all campaigns are one tap! Have you seen them yet? The pins that you click on, expecting to see the image enlarged and more of the description and instead you're whisked away to the pinner's website? They're one-tap Promoted Pins, and Pinterest is getting excited about them. How can you tell which are one-tap and which are conventional? When ... Read More

Pinterest drives organic traffic - a lot of organic traffic. In fact, it’s the number two driver of social traffic right behind Facebook. Pinning organically doesn’t cost anything, and it’s fun. And pins you pin today can still send you traffic in a year - so why would you pay to promote a pin? 1. People Shop on Pinterest Ninety-three percent of active Pinners say they use ... Read More

It just got a tiny bit easier to manage your Pinterest Promoted Pins. But just what IS the hierarchy of Promoted Pins with the addition of Ad Groups? Where do you set what? And how can they be used to scale the creation and management of Promoted Pins? What it's Not We are still way behind what Facebook advertising offers in the way of scalability. There is no way to ... Read More