Looking for a simple calculator to tell you what you should bid per click on Pinterest ads when you’re sending people to a blog post and THEN to a product listing?
Here it is – and it’s free! If you don’t know your actual conversion rate, guess! Average conversion rate for e-commerce product pages is between 2-3%. Conversion rate from blog to store is often around 10-25%.
Keep in mind that this figure only takes into account actual revenue return. Many e-commerce sellers who are willing to pay more for clicks to their site than it might be “worth” so that they can then retarget that traffic with more ads, perhaps in a funnel. There is also the added opportunity for lead generation and future email selling.
How to Determine your Product Listing Conversion Rate :
This example is specifically for Teachers Pay Teachers sellers, but the same information should be available to you no matter your ecommerce platform.
Go to your TPT seller dashboard, sort first by the one product you want to promote, then switch to the “Traffic” tab and look for the conversion rate for visitors who get to that product from your blog.
How to Determine You Site-to-Store Conversion Rate:
This example is specifically for Teachers Pay Teachers sellers, but the same information should be available to you no matter your ecommerce platform.
To figure out your conversion rate from site to store, in Google Analytics, look at your total visits (in a set time period) for the blog post you are going to promote.
Then go to your TPT seller dashboard, sort first by the one product you want to promote. Switch to the “Traffic” tab and look for the number of visitors who go to that product from your blog during the same time period you looked at in Google Analytics.
Divide the number of Click-throughs shown for that product by the number of visits to the blog posts that links to it. That’s your site-to-store conversion rate. In our case, dividing 932 by 4,527, that would be 20.6%.
