Why do people choose to say, "We need to talk" at the exact moment the two of you cannot talk? Well, it's probably for a really good reason, such as, they're heading in to a meeting and want to make sure you don't leave for the day before you chat. Or, your spouse has something he is really excited to talk about but just can't elaborate any more at the moment, or your friend ... Read More
Sell More Than Your Time – Productize!
This is something we've been talking about in my mastermind group. How to expand your business within the limits of our available time. We've all been in the business long enough that we know commoditizing doesn't work ("well, how much will it be if you just do 10 Tweets a week instead of 100?") for us or for our clients. We're tired of the feast or famine lifestyle that ... Read More
Promoted Pins Are “Stinking Awesome” – Wade Harman’s Relationship Marketing Show
Wade and I met at Social Media Marketing World in San Diego this year. We had a nice chat about Pinterest promoted pins which made a nice addition to my "Live From Social Media Marketing World" episode of the Superheroes of Marketing. Wade and I chatted about promoted pins and why they're worth a try. What Makes Promoted Pins So Great Well, for starters, if you are in a major ... Read More
Native Advertising with Outbrain – It’s the Trust that Matters
I'm running a little Outbrain campaign for a client. In the past, we didn't get great results, so I reached out to Outbrain and asked them to be on the Superheroes of Marketing podcast and beforehand help me run a successful campaign so I can be positive about it. Sneaky, huh? I got some really great tips right from Will and look forward to having him on the show. Outbrain ... Read More
How Pinterest Is About to Change the Way we Shop – What Marketers Should Know
Oh, Pinterest. You have been my happy place, my no-pressure discovery escape with a major marketing super power. Promoted pins have done nothing to dampen my spirits. I love the enormous number of repins and the resulting long-term traffic boost for mere pennies. I find many of the "Picked for you" pins just delightful. Now, it seems, our motto (borrowing from Cynthia ... Read More