Yes, it can! How do I know? It works for mine! Yeah, yeah, you say, but might that not be because you concentrate on it and because you make nice-looking pinnable images (why, thank you!). And of COURSE that has something to do with it. Even the most B2C-est of all B2C businesses needs to put thought, energy, and money into making Pinterest work for them. While recipes, ... Read More

Ready to create a Promoted Pin campaign? Probably wondering what you should promote, right? While you might choose to promote whatever page on your site generates the most traffic, a landing page you want to get more action, the blog post that is shared most often, or a product that is selling well right now - and that could work. But, you can increase your chances of ... Read More

Thinking about running a Promoted Pin campaign? Great! You can get lots of traffic and even long-term boosts in traffic from Promoted Pins. To get the most from them and all the new targeting features that are available, there are a couple of things you should do first. Now, I know it's much more fun to just get right into promoting something and watching what happens. But, if ... Read More

This time, it's personal. And technical. But fear not - I am about to let you off the hook! As you may know, I recently spoke at the Agents of Change Conference in Maine, then for Social Media Examiner's Success Summit. I have another training for SME this month, and I'll be speaking at Social Media Marketing World in San Diego in March (yay!). The topic for all of these ... Read More