Alisa Meredith

Visual Social Modern Marketing

Pinterest Scoop – Promote Buyable Pins!

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Breaking Pinterest News! We can now promote buyable pins. Well, at least I can. Hoping you'll give it a try, too! What's the Big Deal About Promoting Buyable Pins? Buyable pins are pins with a built-in shopping cart (you need one of these five compatible shopping carts to make it work). The sale takes place on Pinterest, but the order gets sent to the business - at no cost to ... Read More

Pinterest Promoted Pins – 3 New Conversion-Boosting Options

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Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience - one that matches that list of your website visitors in certain ways. Now, with the arrival of Audience Targeting on Pinterest, ... Read More

Promoted Pins Shifting Focus to Retail – Drops Other Big Spenders

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"Thanks for providing 13% of our ad revenue for the year. Now you're on your own!" That's the message Pinterest sent to its advertisers in the automotive and financial sectors this week, according to the Wall Street Journal. In a move to "concentrate on users' interests," Pinterest is no longer providing hands-on support to advertisers who are not in the retail or packaged ... Read More

Native Advertising with Outbrain – It’s the Trust that Matters

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I'm running a little Outbrain campaign for a client. In the past, we didn't get great results, so I reached out to Outbrain and asked them to be on the Superheroes of Marketing podcast and beforehand help me run a successful campaign so I can be positive about it. Sneaky, huh? I got some really great tips right from Will and look forward to having him on the show. Outbrain ... Read More

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