Breaking Pinterest News! We can now promote buyable pins. Well, at least I can. Hoping you'll give it a try, too! What's the Big Deal About Promoting Buyable Pins? Buyable pins are pins with a built-in shopping cart (you need one of these five compatible shopping carts to make it work). The sale takes place on Pinterest, but the order gets sent to the business - at no cost to ... Read More
Pinterest Promoted Pin Targeting & The Mystery of Ad Placements [Infographic]
We love options. The more the better, especially when it comes to targeting our ads - because more targeted advertising means improved results for less money. At least, when you know what you're doing. Which is why sometimes we hate options. Well, Promoted Pins are no longer the so-simple-a-caveman-could-do-it option. Which is really good news. In fact, Pinterest reports ... Read More
Pinterest FAQ: Can you make money on Pinterest?
A while back, I received a question from a lawyer looking for an expert witness in a divorce proceeding. The basic question was, "Can you make money on Pinterest?" Well, isn't that a bit like asking, "Can you make money with a blog?" or even, "Can you make money opening a restaurant?" In all three cases the answer is OF COURSE! But, it's certainly not a given. So much of ... Read More
Why Most Marketers Are Missing Out on Pinterest
It may come as no surprise to you that I'm rather bullish on Pinterest and the way its use can impact marketing success. I've seen it. I've done it. And it's not that difficult! It's for those reasons I'm taking to the blog to defend my favorite platform against rampant underappreciation (as reported in a study by Social Media Examiner) by my fellow marketers!! I feel like I ... Read More
Pinterest Promoted Pins – 3 New Conversion-Boosting Options
Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience - one that matches that list of your website visitors in certain ways. Now, with the arrival of Audience Targeting on Pinterest, ... Read More
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