Idea Pins are where the action is on Pinterest. The impressions, the follows, the conversations! BUT, content creators had mixed feelings about adopting this new format, as they take a bit longer to create than a static image or single video and you can't add a link to an Idea Pin. And now, just like that, you can! Sort of. You can add a Product tag to idea ... Read More
How to Add a Link to an Idea Pin on Pinterest
Creating Idea Pins on Pinterest and wondering how to add a link to your website? The short answer is - you can't add a URL to your Idea Pins. BUT, that doesn't mean they're not worth making, that they can't increase your website traffic, or otherwise improve your Pinterest marketing results. Oh, and you can now tag products on your Idea Pins, so that's kind of like adding a ... Read More
The Facebook Advertiser’s Guide to Pinterest Advertising
Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course! After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to decrease, people who have relied on Facebook for business marketing felt like they had only one choice - pay to play. Naturally, as a Pinterest marketer, I strongly believe that there ... Read More
Improving Pinterest Ads with Keyword Match Types
For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More
Should I Use Hashtags in my Pinterest Ads?
Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More
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