Alisa Meredith

Visual Social Modern Marketing

How to Add a Link to an Idea Pin on Pinterest

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Creating Idea Pins on Pinterest and wondering how to add a link to your website? The short answer is - you can't add a URL to your Idea Pins. BUT, that doesn't mean they're not worth making, that they can't increase your website traffic, or otherwise improve your Pinterest marketing results. What is a Pinterest Idea Pin? Idea Pins are a multi-page Pin format made up of up to ... Read More

The Facebook Advertiser’s Guide to Pinterest Advertising

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Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course!  After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to decrease, people who have relied on Facebook for business marketing felt like they had only one choice - pay to play. Naturally, as a Pinterest marketer, I strongly believe that there ... Read More

Improving Pinterest Ads with Keyword Match Types

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For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More

Should I Use Hashtags in my Pinterest Ads?

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Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More

How to Create a Powerful Sales Funnel From Zero with Pinterest Promoted Pins [no email marketing needed]

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Pinterest Promoted Pins (Pinterest advertising), can be a powerful tool in your sales funnel. But, what if you're just getting started and don't have a way to capture email addresses to help people progress from just finding your Pin to purchasing from you on your site? With the proliferation of free tools like Mailchimp, there is really no reason you shouldn't be collecting ... Read More

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