Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More
Affiliate Links on Pinterest – What You Should Know
They're back! About 18 months ago, Pinterest booted all affiliate links from its platform*, effectively pulling the rug out from under countless power pinners who used the traffic-driving powerhouse to increase their affiliate sales. The reason? According to Pinterest, they “observed affiliate links and redirects causing irrelevant pins in feeds, broken links, and other spammy ... Read More
6 Ways to Make a Local Business Shine on Pinterest
Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers? The challenge for local businesses on Pinterest is that people from anywhere can find your pins, repin them, like them, and visit your site. But if your funky café is in ... Read More
How to Enable Pinterest Rich Pins on your WordPress Website
Pinterest rich pins are about to get a lot more airtime. Why? Because Pinterest is changing the way it displays the description of pins that are repinned. Specifically, this will be happening: "We're no longer requiring that you add a note when you Pin, and we're only showing you the note on a Pin if it was specifically added by it's Pinner. We hope this is more ... Read More
Pinterest Search – 11 Smart Places to Use Keywords for Better SEO
Let's talk about Pinterest SEO. That's right - while Pinterest boards and profiles can get ranked by Google, we're talking about on-Pinterest searches. Want to be found in a keyword search on Pinterest? Of course you do! That's how people who don't yet follow you find your content! The number of searches users perform is rising steadily and we all know that pinners visit ... Read More
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