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Alisa Meredith

Visual Social Modern Marketing

Improving Pinterest Ads with Keyword Match Types

April 4, 2018 by Alisa Meredith Leave a Comment

How to use keyword match types to get more sales from your Pinterest ads

For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More

Smart Instagram Scheduling with Tailwind

March 16, 2018 by Alisa Meredith

Wait, isn't Tailwind all about Pinterest? True - it is THE Pinterest scheduling and analytics choice for many Pinterest pros (myself included), but at heart, Tailwind is all about visuals and the data behind the success of visuals - so venturing into Instagram was a logical next step. And now they've done it! Please note: This article contains affiliate links, which means I ... Read More

Content Collaboration & Curation Made Easy

June 16, 2016 by Alisa Meredith

Collaborate and Curate with Feedly Knowledge Boards

Summer is knocking on our doors, and as we heed the call and head out for a break at the beach, the mountains, or by the pool, the last thing we want to think about is curating and sharing great content with our teams and wondering if they actually see it from a towel in the sand. Alas, it must be done! If you use any kind of rss reader like Feedly, no doubt you daily find ... Read More

Pinterest Marketing 101: Pinning with Purpose

June 13, 2016 by Alisa Meredith

To get website traffic, leads, and sales from Pinterest, you need to pin with purpose. Here's how! via @alisammeredith

Pinterest is a huge driver of website, leads, and sales. According to a report by Shopify and Pinterest, Pinterest is the second-largest driver of website traffic among social networks and shoppers there spend an average of $50 per order - more than any other socially-referred sales! So, if you're pinning 50 pins a day and you're not seeing results, what gives? Pinterest and ... Read More

Pinterest Strategy 101 – Creating Your Buyer Persona

June 6, 2016 by Alisa Meredith

Pinterest Strategy 101 - Create a Buyer Persona

Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More

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Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

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New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

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