For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More
Smart Instagram Scheduling with Tailwind
Wait, isn't Tailwind all about Pinterest? True - it is THE Pinterest scheduling and analytics choice for many Pinterest pros (myself included), but at heart, Tailwind is all about visuals and the data behind the success of visuals - so venturing into Instagram was a logical next step. And now they've done it! Please note: This article contains affiliate links, which means I ... Read More
Content Collaboration & Curation Made Easy
Summer is knocking on our doors, and as we heed the call and head out for a break at the beach, the mountains, or by the pool, the last thing we want to think about is curating and sharing great content with our teams and wondering if they actually see it from a towel in the sand. Alas, it must be done! If you use any kind of rss reader like Feedly, no doubt you daily find ... Read More
Pinterest Marketing 101: Pinning with Purpose
Pinterest is a huge driver of website, leads, and sales. According to a report by Shopify and Pinterest, Pinterest is the second-largest driver of website traffic among social networks and shoppers there spend an average of $50 per order - more than any other socially-referred sales! So, if you're pinning 50 pins a day and you're not seeing results, what gives? Pinterest and ... Read More
Pinterest Strategy 101 – Creating Your Buyer Persona
Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More
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