Wait, isn't Tailwind all about Pinterest? True - it is THE Pinterest scheduling and analytics choice for many Pinterest pros (myself included), but at heart, Tailwind is all about visuals and the data behind the success of visuals - so venturing into Instagram was a logical next step. And now they've done it! Please note: This article contains affiliate links, which means I ... Read More
Pinterest or Instagram? Which is Right for my Business?
Which is better for my business - Pinterest or Instagram? I love that you’re asking. That means you understand that they’re not the same even if they ARE both about images. So, let’s look at the strengths of each as well as user expectations and behaviors and help you get a feeling for where your time might best be spent. Of course, you may decide (as I have) that BOTH ... Read More
Marketing on Pinterest – Is it Right for My Business? Four Ways to Find Out
Pinterest. It's been around a while now - nearly seven years, in fact. And as it has grown to 150 million monthly active users and become the second-highest driver of social traffic, more people are wondering - "Should my business be on Pinterest?" How Do I Know If My Business Should Be on Pinterest? 1. Find Out if You Are Already There! Believe it or not, your content may ... Read More
3 Simple Ways to Find Your Most Effective Keywords on Pinterest
Pinterest is a search and discovery engine. And any time we as marketers think "search" we think "SEO." And well we should! Keywords ARE a factor in how many people will see your content on Pinterest. And while effective use of keywords on Pinterest is not the only thing that matters, every little clue you can give the network will help more people find you and your fantastic ... Read More
Pinterest Strategy 101 – Creating Your Buyer Persona
Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More