Periscope. Snapchat. Blab. Facebook Live. If there was one clear takeaway from Social Media Marketing World last week it's that live video is taking over the social world. Also, it was amazing and I hope to meet you there next year. According to Michael Stelzner’s opening keynote, 14% of marketers are using live video and 50% of us plan on using live video marketing this ... Read More
Pinterest Promoted Pins Options, Rules and FAQs – with Jeff Sieh
I'm more than a little excited to be presenting at Social Media Examiner's Social Media Success Summit next month. My topic? How to Use Pinterest Ads to Drive Traffic and Generate Sales. I collected a ton of information on promoted pins, have run my own campaigns, and I wondered - what questions do other people have about promoted pins? Because I love to Blab (.im, that ... Read More
Blab Live Streaming – Content Creation and Podcasting Just Got Easier
Last week, my buddy Vincent Ng asked me if I wanted to join a Blab with him and Jeff Sieh. I had some vague idea that Blab was another live streaming platform like Meerkat or Periscope, but one that would allow interactive conversations and rotating guests. Cool! The topic? Using Pinterest to drive traffic to your site. I'm in! Today was the big day. Not really sure how it ... Read More
5 Ways to Use Visual Marketing to Promote Your Business
The fact that visual marketing is crazy powerful is not news anymore. We can see it everywhere we go. Video, .gifs, images - anything pretty and easy to digest is working. In an effort to kick of our upcoming Visual Social Media Conference, Jeff Sieh, Vincent Ng and I teamed up to give a basic overview of the power of visuals - along with some tips marketers can use now. ... Read More
Are Your CTA and Landing Page Images Killing Conversions?
A landing page without an image or some visual appeal is borrrring. Without it, you can't blame visitors for assuming the content will also be boring. It's hard to go wrong by showing the product, a representation of the product, or the result of the product you're offering. Let's look at some examples that work. What Works in Landing Page and CTA Images Here's a landing page ... Read More