Thinking about advertising on Pinterest? The first question most people ask is, "how much do Pinterest ads cost?" or possibly, "how much do I need to spend on Pinterest ads?" We'll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Awareness ... Read More
Surround Sound Marketing – The Content Strategy of the Future
The concept of surround sound in audio technology is not new. The idea is that you surround people with audio from all sides and angles for a more immersive audio experience. Surround Sound Marketing is similar in that it surrounds your potential customers with positive information about your products or services everywhere they go in the decision-making process. With it, ... Read More
How to Build Your Business with Word-of-Mouth Marketing
Ever feel like marketing advice comes down to “do more on more platforms”? This post is about getting us off that content treadmill for a minute to take advantage of something that influences 59-91% of all purchases - word of mouth! (source) Though word of mouth is so incredibly powerful, most of us have no strategy to encourage and leverage it. Let's change that ... Read More
Pinterest Ads – How to Use Engagement Targeting
Engagement targeting on Pinterest ads has long been a good way to retarget engaged customers or to implement a funnel-type campaign. BUT, they were somewhat difficult to set up and even harder to scale. New changes to engagement audiences on Pinterest focus more on content you've already promoted with ads, while still allowing for some targeting based on organic Pins. These ... Read More
Is it Time to Quit Marketing on Pinterest?
Why would a marketer consider giving up on Pinterest? For starters, many marketers, bloggers in particular report falling distribution and traffic. If you're in any of the many blogging or Pinterest-focused Facebook groups, you've notice people talking (loudly) about that very thing. Then there's the fact that Pinterest is strongly favoring Idea Pins which do not link to ... Read More
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