Alisa Meredith

Visual Social Modern Marketing

Content Collaboration & Curation Made Easy

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Summer is knocking on our doors, and as we heed the call and head out for a break at the beach, the mountains, or by the pool, the last thing we want to think about is curating and sharing great content with our teams and wondering if they actually see it from a towel in the sand. Alas, it must be done! If you use any kind of rss reader like Feedly, no doubt you daily find ... Read More

Pinterest Promoted Pins – 3 New Conversion-Boosting Options

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Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience - one that matches that list of your website visitors in certain ways. Now, with the arrival of Audience Targeting on Pinterest, ... Read More

Pinterest Marketing 101: Pinning with Purpose

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Pinterest is a huge driver of website, leads, and sales. According to a report by Shopify and Pinterest, Pinterest is the second-largest driver of website traffic among social networks and shoppers there spend an average of $50 per order - more than any other socially-referred sales! So, if you're pinning 50 pins a day and you're not seeing results, what gives? Pinterest and ... Read More

Pinterest Strategy 101 – Creating Your Buyer Persona

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Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More

Affiliate Links on Pinterest – What You Should Know

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They're back! About 18 months ago, Pinterest booted all affiliate links from its platform*, effectively pulling the rug out from under countless power pinners who used the traffic-driving powerhouse to increase their affiliate sales. The reason? According to Pinterest, they “observed affiliate links and redirects causing irrelevant pins in feeds, broken links, and other spammy ... Read More

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