• Home
  • About Me
  • Marketing Services
  • Contact Me
  • Blog
  • Book Me!
    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Alisa Meredith

Visual Social Modern Marketing

Pinterest Promoted Pins FAQ – What Type of Campaign Should I Run?

February 20, 2017 by Alisa Meredith Leave a Comment

Pinterest Promoted Pin Campaign Types - Which should I choose?One of the first choices we need to make when running a Promoted Pin Campaign is – what type? At first glance, it might seem like an obvious choice, but as someone who has tried (and tried) all the options available to most of us, I can tell you, it most certainly is NOT obvious – and the wrong choice can cost you, BIG.

So, what are they, and perhaps despite what you’d think, which do you want?

1. Awareness Campaigns

Pinterest Awareness Campaigns are designed to get your pin in front of as many people as possible. You pay for impressions (that is, your pin appearing in the feed) and you can limit the number of times your pin will appear any one pinner’s feed.

You would think, then, that this type of campaign would be the least expensive. After all, you are not paying for visits to your site, or even a save, like, or closeup on the pin.

But here’s what my small test revealed. I used the same images, descriptions, and targeting – just two different campaign types. Even looking at impressions only, the Awareness Campaign cost 10 times what the Traffic Campaign cost for the same result. On top of that, the Traffic Campaign, generated twice the number of clicks through to my site.

Final result: 

  • Awareness campaign cost: $34.24 8.5K impressions, 4 clicks.
  • Traffic Campaign cost: $3.93 8.3K impressions, 8 clicks.

test an awareness campaign

a Traffic Campaign

Why are they so expensive? Well, Awareness Campaigns were first available to bigger brands, so perhaps they drove up the bidding.

Note that when video Promoted Pins become available, you’ll need to promote them with an engagement campaign. Given the power of video, it makes sense to pay more for that kind of exposure.

2.  Engagement Campaigns

When these came out, my bargain-hunter radar went into overdrive and I tried them right away. As expected, it cost about half as much per engagement as a Traffic Campaign cost per click. BUT, I did not like what I was paying for.

Nearly everything I paid for was a closeup. That is, I was paying for people to click on my pin, but not to click through to my website. I got very few saves and likes. Not good.

I thought maybe the added exposure and engagement would increase my follower count so I tried them again and watched closely, but that didn’t happen, either.

3. Traffic Campaigns

Traffic Campaigns are the hands-down winner amongst Pinterest Promoted Pin campaign types. I WANTED the others to be good options for different purposes and for different budgets, but for me and anyone else I’ve spoken to about them, they’re not.

With a Traffic Campaign, you only pay for clicks from your pin to your website. You never pay for likes, saves, closeups or anything else!

So, there’s your answer. I guess this post could have been a lot shorter (“Only use Traffic Campaigns, ever!”), but I wanted to share with you what I’ve seen in my own experiments. Have you had different results? Have you ever run any type of campaign other than Traffic Campaigns? I’d love to hear about it.

Was this article helpful to you? Please pin it!

Which Promoted Pin Campaign Type Should I Choose?

Related Posts

  • Pinterest FAQ: Does Scheduling Pins Hurt Your Engagement and Ranking?Pinterest FAQ: Does Scheduling Pins Hurt Your Engagement and Ranking?
  • 6 Ways to Make a Local Business Shine on Pinterest6 Ways to Make a Local Business Shine on Pinterest
  • Pinterest Promoted Pins Options, Rules and FAQs – with Jeff SiehPinterest Promoted Pins Options, Rules and FAQs – with Jeff Sieh
  • Improving Pinterest Ads with Keyword Match TypesImproving Pinterest Ads with Keyword Match Types
  • Smart Instagram Scheduling with TailwindSmart Instagram Scheduling with Tailwind
  • Pinterest Isn’t Working For Me – Mistakes Businesses Make on PinterestPinterest Isn’t Working For Me – Mistakes Businesses Make on Pinterest
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy YouTube channel

Alisa Meredith

I've been creating marketing strategies for years - for both B2C and B2B businesses, formerly as co-owner and chief strategist of a HubSpot partner agency, and since 2015 right here. I have a passion for businesses that make the world a better place in ways large and small, and the people who run those businesses are the ones I enjoy working with. I am slightly obsessed with Pinterest. Not just because it is fun, but because it works amazingly well for traffic and lead generation.
My Twitter profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy YouTube channel

Latest posts by Alisa Meredith (see all)

  • How Much Do Pinterest Ads Cost? - December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future - November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing - November 18, 2021

Filed Under: Pinterest Promoted Pins

Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

Great Content on Pinterest!

FREE! Ads Planner and Bid Calculator

New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

Don’t miss out!

Newsletter

Signup for news and special offers!

I'll never share your email address or send too many messages! You can unsubscribe anytime. For more details, review my Privacy Policy.

Thank you!

You have successfully joined our subscriber list.

.

Looking for something?

Privacy Policy

Follow me on Instagram

Copyright © 2025