Thinking about advertising on Pinterest? The first question most people ask is, "how much do Pinterest ads cost?" or possibly, "how much do I need to spend on Pinterest ads?" We'll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Awareness ... Read More
What I Wish I’d Known About Setting Up A Print-on-Demand Shopify Store
For years, I've wanted more hands-on experience with ecommerce marketing - on and off Pinterest, and specifically with Shopify. So, finding myself with a slow week, I decided to go for it. It was a lot easier than I expected it to be. Almost everything is incredibly intuitive. And the few things that weren't (read on!) were easily figured out. That's one of the benefits of ... Read More
How to Add a Link to an Idea Pin on Pinterest
Creating Idea Pins on Pinterest and wondering how to add a link to your website? The short answer is - you can't add a URL to your Idea Pins. BUT, that doesn't mean they're not worth making, that they can't increase your website traffic, or otherwise improve your Pinterest marketing results. Oh, and you can now tag products on your Idea Pins, so that's kind of like adding a ... Read More
Should I Use Hashtags in my Pinterest Ads?
Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More
How to Track Signups and Sales from Pinterest: Updated
Ahh, social media ROI, that great unicorn of marketing. But, you know what? Unicorns aren't real and marketing budgets are. So, we need to find a way to report on our marketing success or there won't BE any marketing budget! You know what is great for tracking the ROI of your Pinterest (and all other social) marketing? HubSpot. You know what isn't? Pinterest analytics. Yup, ... Read More