Thinking about advertising on Pinterest? The first question most people ask is, "how much do Pinterest ads cost?" or possibly, "how much do I need to spend on Pinterest ads?" We'll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Awareness ... Read More
How to Optimize Your Pinterest Ads
If you're running a Pinterest Promoted Pin campaign for awareness or traffic, you might be wondering - how do I know if it's going well? If it is, how can I get MORE great results? If my ads aren't working, how can I fix them?! Don't settle for ads that aren't working - and don't throw in the towel too soon. Pinterest ads can deliver incredible value when ... Read More
Should I Use Hashtags in my Pinterest Ads?
Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More