Pinterest has released audience targeting to the masses. Hooray! For ages, Facebook and Twitter have allowed us to target ads based on custom or saved audiences. So you could serve up ads to people who have visited your site or a lookalike audience - one that matches that list of your website visitors in certain ways. Now, with the arrival of Audience Targeting on Pinterest, ... Read More
Pinterest Strategy 101 – Creating Your Buyer Persona
Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More
Affiliate Links on Pinterest – What You Should Know
They're back! About 18 months ago, Pinterest booted all affiliate links from its platform*, effectively pulling the rug out from under countless power pinners who used the traffic-driving powerhouse to increase their affiliate sales. The reason? According to Pinterest, they “observed affiliate links and redirects causing irrelevant pins in feeds, broken links, and other spammy ... Read More
6 Ways to Make a Local Business Shine on Pinterest
Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers? The challenge for local businesses on Pinterest is that people from anywhere can find your pins, repin them, like them, and visit your site. But if your funky café is in ... Read More
Pinterest Promoted Pins Options, Rules and FAQs – with Jeff Sieh
I'm more than a little excited to be presenting at Social Media Examiner's Social Media Success Summit next month. My topic? How to Use Pinterest Ads to Drive Traffic and Generate Sales. I collected a ton of information on promoted pins, have run my own campaigns, and I wondered - what questions do other people have about promoted pins? Because I love to Blab (.im, that ... Read More