Who are you pinning for? If you tell me "women aged 30-65" please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of ... Read More
6 Ways to Make a Local Business Shine on Pinterest
Are you using Pinterest for your local business? Would you like to attract an audience who could visit your local storefront, restaurant, service business, or event center and become your next customers? The challenge for local businesses on Pinterest is that people from anywhere can find your pins, repin them, like them, and visit your site. But if your funky café is in ... Read More
Twitter Share Counts Gone, Social Proof, and Buzz Sumo
Notice anything different on your favorite blogs? Wondering where your Twitter share counts have gone? They've flown the coop. That's right. All those social sharing buttons that show people how many readers (I'm being optimistic) are sharing to Facebook, LinkedIn, Google+, and Pinterest are accompanied by a big fat nothing from Twitter. Twitter Share Counts Disappearing - Who ... Read More
Blab Live Streaming – Content Creation and Podcasting Just Got Easier
Last week, my buddy Vincent Ng asked me if I wanted to join a Blab with him and Jeff Sieh. I had some vague idea that Blab was another live streaming platform like Meerkat or Periscope, but one that would allow interactive conversations and rotating guests. Cool! The topic? Using Pinterest to drive traffic to your site. I'm in! Today was the big day. Not really sure how it ... Read More