One of the first choices we need to make when running a Promoted Pin Campaign is - what type? At first glance, it might seem like an obvious choice, but as someone who has tried (and tried) all the options available to most of us, I can tell you, it most certainly is NOT obvious - and the wrong choice can cost you, BIG. So, what are they, and perhaps despite what you'd ... Read More

Wait a minute - we already have Promoted Pin campaigns which you can target by keyword - so why do we need Search Ads? Pinterest's February first announcement that they were releasing Search Ads with two new types of campaigns - Keyword Campaigns and Shopping Campaigns, was baffling to many of us. Facebook user Louise articulated the ensuing confusion this way, I'm still ... Read More

Even for those of us who pin for a living, it can be difficult to be patient with Pinterest. Promoted Pin not converting? Shut it off! Content not resonating? Change direction and rebrand images, STAT! But, a little insight into the behavior of pinners and when they actually act on your images might make you hold off on the "pause" button or a headache-inducing ... Read More