• Home
  • About Me
  • Marketing Services
  • Contact Me
  • Blog
  • Book Me!
    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Alisa Meredith

Visual Social Modern Marketing

Speaking of Sharks – The Scary Business of Optimism

June 16, 2015 by Alisa Meredith Leave a Comment

The Scary Business of Optimism https://alisameredith.com/business-optimism/It’s June in southern North Carolina. You cannot talk to anyone without hearing about the three shark attacks off our waters in the past four days. It’s terrifying, and has been life altering for the three young victims. But this morning, I spent about forty-five minutes in the ocean and kids’ Surf Camp was open for business.

My plan to avoid shark attack is to NOT resemble a seal. Seriously. Sharks do not WANT to bite humans. We (apparently) taste awful. Unfortunately, sharks do not have a very good vision plan, so they don’t know they’re about to sample something gross (us) until they’ve done some real damage.

Why We Keep Swimming Despite the Sharks

When you go into the ocean, or in to business, so many things can go wrong. Our “sharks” can be changing business climates, economic reversals, bad investments, or questionable ventures. So, why do we keep on swimming despite risks we can’t always mitigate?

Well, in the case of the actual aquatic critters, I keep swimming because I love it. It is my reward for a difficult run. It makes me feel like a kid again like nothing else could. However, I also won’t be 60 feet out in the water as the victims of the recent attacks were. I won’t ps4remote play app be on a boogie board (too much like seals, apparently), and I’ll be removing my necklace from now on (too much like scales, I’m told). But is that a guarantee?

Of course not. And, were I or someone I know to be directly impacted (ie., a shark snack), I might change my tune. But I’m betting on the odds, which are overwhelmingly in favor of me surviving my casual swims.

In the case of business, people will go into business for reasons of all kinds. They’ll hedge their bets (hopefully) with market research, good planning, fantastic customer service, and a good product. But is that a guarantee that they won’t be shark bait?

It’s not – and in this case the odds are not so much in our favor. But I have to say, I love an optimist.

Pin Me, I’m so sharky:

The Scary Business of Optimism https://alisameredith.com/business-optimism/

Related Posts

  • 10 Pinterest Promoted Pin Mistakes That Will Cost You10 Pinterest Promoted Pin Mistakes That Will Cost You
  • Surround Sound Marketing – The Content Strategy of the FutureSurround Sound Marketing – The Content Strategy of the Future
  • One-Tap Promoted Pins on Pinterest: Friend or Foe?One-Tap Promoted Pins on Pinterest: Friend or Foe?
  • Content Collaboration & Curation Made EasyContent Collaboration & Curation Made Easy
  • The Cheapskate’s Plan For Pinterest Promoted PinsThe Cheapskate’s Plan For Pinterest Promoted Pins
  • How to Track Signups and Sales from Pinterest: UpdatedHow to Track Signups and Sales from Pinterest: Updated
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy YouTube channel

Alisa Meredith

I've been creating marketing strategies for years - for both B2C and B2B businesses, formerly as co-owner and chief strategist of a HubSpot partner agency, and since 2015 right here. I have a passion for businesses that make the world a better place in ways large and small, and the people who run those businesses are the ones I enjoy working with. I am slightly obsessed with Pinterest. Not just because it is fun, but because it works amazingly well for traffic and lead generation.
My Twitter profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy YouTube channel

Latest posts by Alisa Meredith (see all)

  • How Much Do Pinterest Ads Cost? - December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future - November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing - November 18, 2021

Filed Under: Random Thoughts of Marketing

New Pinterest Ads Course!

Pinterest Ads Mini Course - how to promote your Pins without busting your budget

Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

Great Content on Pinterest!

FREE! Ads Planner and Bid Calculator

New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

Don’t miss out!

Newsletter

Signup for news and special offers!

I'll never share your email address or send too many messages! You can unsubscribe anytime. For more details, review my Privacy Policy.

Thank you!

You have successfully joined our subscriber list.

.

Looking for something?

Privacy Policy

Follow me on Instagram

Copyright © 2023