Alisa Meredith

Visual Social Modern Marketing

How Much Do Pinterest Ads Cost?

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Thinking about advertising on Pinterest? The first question most people ask is, "how much do Pinterest ads cost?" or possibly, "how much do I need to spend on Pinterest ads?" We'll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Awareness ... Read More

Pinterest Ads – How to Use Engagement Targeting

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Engagement targeting on Pinterest ads has long been a good way to retarget engaged customers or to implement a funnel-type campaign. BUT, they were somewhat difficult to set up and even harder to scale. New changes to engagement audiences on Pinterest focus more on content you've already promoted with ads, while still allowing for some targeting based on organic Pins. These ... Read More

Is it Time to Quit Marketing on Pinterest?

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Why would a marketer consider giving up on Pinterest? For starters, many marketers, bloggers in particular report falling distribution and traffic. If you're in any of the many blogging or Pinterest-focused Facebook groups, you've notice people talking (loudly) about that very thing. Then there's the fact that Pinterest is strongly favoring Idea Pins which do not link to ... Read More

How to Create an Idea Pin on Pinterest – Step by Step

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What's the key to success on Pinterest today AND tomorrow? It's Idea Pins. And not just ANY Idea Pin - an Idea Pin that provides so much value right on the Pin itself that Pinners don't need to go to your website. That's right, we're talking about Pinterest content that doesn't link back to your site. Why would I want to create an Idea Pin if it doesn't link to my site? ... Read More

How to Add a Product Tag to an Idea Pin on Pinterest

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Idea Pins are where the action is on Pinterest. The impressions, the follows, the conversations! BUT, content creators had mixed feelings about adopting this new format, as they take a bit longer to create than a static image or single video and you can't add a link to an Idea Pin. And now, just like that, you can! Sort of. You can add a Product tag to idea ... Read More

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