Thinking about advertising on Pinterest? The first question most people ask is, "how much do Pinterest ads cost?" or possibly, "how much do I need to spend on Pinterest ads?" We'll cover Pinterest ad budgets and cost per click bids when using Consideration (formerly traffic) campaigns, which is where most people should start when beginning to promote their Pins. Awareness ... Read More
Pinterest Ads – How to Use Engagement Targeting
Engagement targeting on Pinterest ads has long been a good way to retarget engaged customers or to implement a funnel-type campaign. BUT, they were somewhat difficult to set up and even harder to scale. New changes to engagement audiences on Pinterest focus more on content you've already promoted with ads, while still allowing for some targeting based on organic Pins. These ... Read More
Easy Pinterest Ads with Conversion Campaigns
Unlike traffic and awareness campaigns, where the action (click, impression, etc.) depends on an action taken on Pinterest, and success depends on getting the targeting just right, Pinterest ads newest offering, Conversion Campaigns are built to deliver a particular action on your website for a set price. Just tell Pinterest to get email signups (leads) for $3, or a sale ... Read More
When to Use Pinterest One-Tap Promoted Pins
Updated July 30, 2018! All Promoted Pin Campaigns are now one-tap campaigns. Which means that your Promoted Pins, when clicked, open a new browser tab on desktop and load your site, or they load up your Pin with your website under it on mobile. You are charged with someone clicks your site, whether they scroll down or not. This change will be complete on all accounts by August ... Read More
The Facebook Advertiser’s Guide to Pinterest Advertising
Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course! After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to decrease, people who have relied on Facebook for business marketing felt like they had only one choice - pay to play. Naturally, as a Pinterest marketer, I strongly believe that there ... Read More
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