Customer audiences allow you to target your email subscribers with Pinterest Promoted Pins, which is a great way to remind YOUR biggest fans of your content, products, or special offers.  Since they've already said they want to hear from you, these pinners are more likely to click on your pins than those you might target with keywords or interests. They're also more likely ... Read More

Does bargain hunting give you a thrill? Well, then you are in for a treat. Today I'm going to  let you in on my approach for Promoted Pin campaigns with the aim of getting you the best results for the least amount of money. This is what I do for my clients - and you can do it, too! When Pinterest Promoted Pins first came out, they were cheap. We're talking easy clicks for ... Read More

I hate to see people overspend for anything, so I've put together some of the ways you might be wasting money on a Pinterest Promoted Pin campaign. It's so easy to do! 1. You're Using the Wrong Promoted Pin Campaign Type A good place to start because it's the easiest to fix! Despite the fact that the 4 campaign types available to all of us seem to be named according to your ... Read More

Note: This post contains affiliate links for a product I have been testing and am very excited about! I'm thrilled to be able to share it with you. Are you promoting product pins on Pinterest? Want a clearer idea of the ROI on your Promoted Pin budget? Are you enjoying the options for targeting and tracking, but haven't been able to figure out how to target and track by event ... Read More

Read the July 30, 2018 update - all campaigns are one tap! Have you seen them yet? The pins that you click on, expecting to see the image enlarged and more of the description and instead you're whisked away to the pinner's website? They're one-tap Promoted Pins, and Pinterest is getting excited about them. How can you tell which are one-tap and which are conventional? When ... Read More