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Alisa Meredith

Visual Social Modern Marketing

Improving Pinterest Ads with Keyword Match Types

April 4, 2018 by Alisa Meredith Leave a Comment

How to use keyword match types to get more sales from your Pinterest ads

For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for something pretty close to the terms we chose. But, that was not the case! How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword-targeted ads are shown to ... Read More

A New Way to Quickly Scale Pinterest Ads – Dynamic Keyword Targeting

January 2, 2018 by Alisa Meredith Leave a Comment

Scale Pinterest Ads with Dynamic Targeting

Looking for a way to quickly launch a Promoted Pin campaign that gives you lots of impressions from the get go? Dynamic keyword targeting may be for you! What is Dynamic Keyword Targeting on Pinterest Ads? It's a setting at the ad group level that allows Pinterest's Taste Graph to choose relevant keywords for your ad. No keyword research needed! Promoted Pins using dynamic ... Read More

Should I Use Hashtags in my Pinterest Ads?

November 27, 2017 by Alisa Meredith Leave a Comment

Should I Use Hashtags on Pinterest Promoted Pins?

Now that Pinterest has brought hashtag support back to the platform, there's reason to wonder - will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I'm ready to share what I dug up. To make the right decision for you, it's important to understand exactly how hashtag search works (and doesn't work) on ... Read More

How to Troubleshoot Pinterest Ads – A Promoted Pins Rescue!

August 14, 2017 by Alisa Meredith

Pinterest Promoted Pin problems - troubleshooting Pinterest ads

Did things go "funny" with your Pinterest ads near the end of June? I know they did for me. Costs went up, impressions went down, and it was generally a pretty scary time! Knowing you're not alone is nice and all, but what's a person to do to recover those low CPC and plentiful impressions? I'm about to share with you what I've been doing - and what has been working. Let's ... Read More

How to Create a Powerful Sales Funnel From Zero with Pinterest Promoted Pins [no email marketing needed]

July 10, 2017 by Alisa Meredith Leave a Comment

Create a Sales Funnel with Pinterest Promoted Pins

Pinterest Promoted Pins (Pinterest advertising), can be a powerful tool in your sales funnel. But, what if you're just getting started and don't have a way to capture email addresses to help people progress from just finding your Pin to purchasing from you on your site? With the proliferation of free tools like Mailchimp, there is really no reason you shouldn't be collecting ... Read More

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Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

Great Content on Pinterest!

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New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

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