Last week brought more even more visual search innovation and ad placement opportunities to Pinterest. We covered these developments in detail on Social Media Examiner's weekly roundup. Check it out! Skip to about minute 20 for the section on Pinterest updates, or read on if you prefer. Bringing Visual Search Technology to Ads Pinterest has long been able to tell what is ... Read More
Pinterest Isn’t Working For Me – Mistakes Businesses Make on Pinterest
"Is Pinterest still a thing? :)" Thus provoked in a Facebook group, naturally I responded with the "Pinterest is the number two driver of social referral traffic, so yeah, it's still a thing!" line. Well, I was a little more tactful than that. A little. Said Doubting Thomas went on to relate that they had "tried" with Pinterest and it just didn't work. Rather than just take ... Read More
Increase Pinterest Traffic to Your Ecommerce Store with This Shortcut
You have an online store. You know Pinterest should be a big win for you, and you see some traffic and sales coming in - but not as much as you think you should have. It's time to OWN Pinterest! But how? What are you missing that other ecommerce retailers have figured out already? Well, they may have a much bigger budget than you. Their email list may be huge. They may have ... Read More
Pinterest or Instagram? Which is Right for my Business?
Which is better for my business - Pinterest or Instagram? I love that you’re asking. That means you understand that they’re not the same even if they ARE both about images. So, let’s look at the strengths of each as well as user expectations and behaviors and help you get a feeling for where your time might best be spent. Of course, you may decide (as I have) that BOTH ... Read More
How to Track Signups and Sales from Pinterest: Updated
Ahh, social media ROI, that great unicorn of marketing. But, you know what? Unicorns aren't real and marketing budgets are. So, we need to find a way to report on our marketing success or there won't BE any marketing budget! You know what is great for tracking the ROI of your Pinterest (and all other social) marketing? HubSpot. You know what isn't? Pinterest analytics. Yup, ... Read More
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