• Home
  • About Me
  • Marketing Services
  • Contact Me
  • Blog
  • Book Me!
    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Alisa Meredith

Visual Social Modern Marketing

How to Enable Pinterest Rich Pins on your WordPress Website

March 24, 2016 by Alisa Meredith

How to enable rich pins on your WordPress website @alisammeredith

 

Pinterest rich pins are about to get a lot more airtime. Why? Because Pinterest is changing the way it displays the description of pins that are repinned.  Specifically, this will be happening:

“We’re no longer requiring that you add a note when you Pin, and we’re only showing you the note on a Pin if it was specifically added by it’s Pinner. We hope this is more useful than assuming everyone wants to keep the previous Pinner’s way of describing a Pin.

We added universal descriptions, created automatically from a variety of sources, to make sure Pins without personal notes have some useful information on them. We’re continuing to refine these to make sure they’re the best descriptions available.”

Rich pins show branding, a title and description that can't be changed.Why We Need Rich Pins

While I’ve yet to see this in the wild, there is one thing Pinterest pros agree upon as to the implication of this change. We simply MUST have rich pins enabled for our content. Otherwise, you leave it up to Pinterest to create a “universal” description for your pin. Whether or not this will continue to pin from your alternate text tag or not is yet to be seen.

Rich pins allow you control over an unchangable part of your pin and show your business icon, your name, the title of the article and your set description. For recipe, item, and other rich pins, you’ll see other data.

This helps your pins stand out in the feed and means that even if someone changed your description to “abc123” when they repin it, your original data will remain and cannot be modified by other pinners. It also gives you a bit of extra branding you wouldn’t get otherwise. Compare these two pins side by side, one rich pin, one not.

How to Enable WordPress Rich Pins on WordPress

There are instructions on the Pinterest site for this, but if you’re like me, talk about open graph and schema may cause your eyes to cross. Luckily there is a much easier way!

Step One: Install the Yoast SEO plugin – if you don’t already have it.

  1. In your WordPress dashboard, click on the “SEO” menu item in the sidebar.
  2. Now click on “Social.”
  3. Click on the Facebook tab and check the “Add open graph meta data” box.
  4. Add a Facebook Admin by clicking on the red button.
  5. Add a title and description for your home page.
  6. Set default value for an image if desired.
  7. Click “Save Changes.”

Step Two: Tell Pinterest You Want Rich Pins

  1. Apply for Pinterest rich pins here.
    1. Enter the URL of a page or post with rich pin data (any one should work now that you’ve completed step one).
    2. When you get a “Your Pin’s been validated!” message, click on the “Apply now.” link.
    3. Enter your domain name and choose “HTML tags” for your data format.
    4. Click “Apply Now.”

Step Three: There is no step three.

Pinterest may tell you they’ll contact you when they’ve reviewed your application, bu that may or may not be true. Check your pins from time to time to see when rich pins goes live for you!

Pin Me:

How to enable rich pins on your WordPress website @alisammeredith

Related Articles:

  • How to Add Rich Pins for Articles to Your WordPress Blog (mcngmarketing.com)
  • Getting Pinterest Rich Pins (Yoast.com)
  • How Pinterest is About to Change the Way We Shop

How to Use Pinterest Promoted Pinst to Drive Leads and Sales.

Related Posts

  • How to Track Signups and Sales from Pinterest: UpdatedHow to Track Signups and Sales from Pinterest: Updated
  • Should I Use Hashtags in my Pinterest Ads?Should I Use Hashtags in my Pinterest Ads?
  • Increase Pinterest Traffic – 8 Ways to Make People ClickIncrease Pinterest Traffic – 8 Ways to Make People Click
  • What To Do When Customers Act Like (Gasp!) HumansWhat To Do When Customers Act Like (Gasp!) Humans
  • 5 Ways to Use Visual Marketing to Promote Your Business5 Ways to Use Visual Marketing to Promote Your Business
  • Is it Time to Quit Marketing on Pinterest?Is it Time to Quit Marketing on Pinterest?
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy YouTube channel

Alisa Meredith

I've been creating marketing strategies for years - for both B2C and B2B businesses, formerly as co-owner and chief strategist of a HubSpot partner agency, and since 2015 right here. I have a passion for businesses that make the world a better place in ways large and small, and the people who run those businesses are the ones I enjoy working with. I am slightly obsessed with Pinterest. Not just because it is fun, but because it works amazingly well for traffic and lead generation.
My Twitter profileMy LinkedIn profileMy Instagram profileMy Pinterest profileMy YouTube channel

Latest posts by Alisa Meredith (see all)

  • How Much Do Pinterest Ads Cost? - December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future - November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing - November 18, 2021

Filed Under: Pinterest

Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

Great Content on Pinterest!

FREE! Ads Planner and Bid Calculator

New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

Don’t miss out!

Newsletter

Signup for news and special offers!

I'll never share your email address or send too many messages! You can unsubscribe anytime. For more details, review my Privacy Policy.

Thank you!

You have successfully joined our subscriber list.

.

Looking for something?

Privacy Policy

Follow me on Instagram

Copyright © 2025