Pinterest is a search and discovery engine. And any time we as marketers think "search" we think "SEO." And well we should! Keywords ARE a factor in how many people will see your content on Pinterest. And while effective use of keywords on Pinterest is not the only thing that matters, every little clue you can give the network will help more people find you and your fantastic ... Read More
Pinterest Promoted Pins – Save Big with Advanced Visitor and Engagement Targeting
Promoted pins just keep getting better and better - and today, the 150-million user company announced enhancements to targeting audiences that are making promoted pins more and more useful - especially to content marketers. Today's updates involve visitor and engagement audience creation. What's New with Visitor Targeting In the past, you could target visitors to your site, ... Read More
Pinterest FAQ: How Many Times Should I Pin Per Day?
You don't want an "it depends" answer, so I won't give you one. Instead, I'll tell you - somewhere between one and 5o is the right number of pins per day. Not super helpful, you say? Well, there are some bloggers who pin 100 or more times a day (I really don't know how), so you can consider yourself off the hook for that level of pinsanity. Too Much of a Good ... Read More
How to Go Further with Pinterest and Blogging
When someone wants me to manage their Pinterest account for them, the first thing I look at is their blog. Whether you have an ecommerce site or not, an active blog is a must for Pinterest success. And yes, I realize I’ve not been as consistent about blogging as I would expect from a customer, but I’m also not paying myself to use Pinterest or to deliver a certain level of ... Read More
How to Master “Your Pinterest Profile” Analytics for Better Results
Analytics. Love 'em or hate 'em, understanding what you're looking at in the analytics section of Pinterest is key to improving performance. Lucky for us, Pinterest makes it pretty easy to understand what's going on in our accounts and how to tweak the default values shown to learn how to get more of the results we want. Even so, on your first time in, the terms and zig-zag ... Read More
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