Which is better for my business - Pinterest or Instagram? I love that you’re asking. That means you understand that they’re not the same even if they ARE both about images. So, let’s look at the strengths of each as well as user expectations and behaviors and help you get a feeling for where your time might best be spent. Of course, you may decide (as I have) that BOTH ... Read More
Pinterest Promoted Pins FAQ – What Type of Campaign Should I Run?
One of the first choices we need to make when running a Promoted Pin Campaign is - what type? At first glance, it might seem like an obvious choice, but as someone who has tried (and tried) all the options available to most of us, I can tell you, it most certainly is NOT obvious - and the wrong choice can cost you, BIG. So, what are they, and perhaps despite what you'd ... Read More
How to Track Signups and Sales from Pinterest: Updated
Ahh, social media ROI, that great unicorn of marketing. But, you know what? Unicorns aren't real and marketing budgets are. So, we need to find a way to report on our marketing success or there won't BE any marketing budget! You know what is great for tracking the ROI of your Pinterest (and all other social) marketing? HubSpot. You know what isn't? Pinterest analytics. Yup, ... Read More
Pinterest Search Ads – Promoted Pins Keyword Campaigns
Wait a minute - we already have Promoted Pin campaigns which you can target by keyword - so why do we need Search Ads? Pinterest's February first announcement that they were releasing Search Ads with two new types of campaigns - Keyword Campaigns and Shopping Campaigns, was baffling to many of us. Facebook user Louise articulated the ensuing confusion this way, I'm still ... Read More
A Pinner-Focused Strategy for Pinterest
Even for those of us who pin for a living, it can be difficult to be patient with Pinterest. Promoted Pin not converting? Shut it off! Content not resonating? Change direction and rebrand images, STAT! But, a little insight into the behavior of pinners and when they actually act on your images might make you hold off on the "pause" button or a headache-inducing ... Read More
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