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Alisa Meredith

Visual Social Modern Marketing

Promoted Pins Are “Stinking Awesome” – Wade Harman’s Relationship Marketing Show

June 8, 2015 by Alisa Meredith

Promoted Pins Are "Stinking Awesome" - Wade Harman's Relationship Marketing Show https://alisameredith.com/promoted-pins/ with @blogger32

Wade and I met at Social Media Marketing World in San Diego this year. We had a nice chat about Pinterest promoted pins which made a nice addition to my “Live From Social Media Marketing World” episode of the Superheroes of Marketing. Wade and I chatted about promoted pins and why they’re worth a try.

What Makes Promoted Pins So Great

Well, for starters, if you are in a major metro area, you can target geographically. Pinterest can work great for local businesses, but there is an added challenge in getting your content to the people who can buy from you. This makes it easy!

Then there is the low cost. Wade shared with me that one of his promoted pins generated over thirteen thousand impressions and 62 clicks for $10. That is insane. Just try to get that kind of ROI from Facebook or AdWords. It’s not going to happen.

The best part though, is the long-term benefit. The few dollars you spend now could continue to pay off for years. Literally. It’s not unusual for my most popular pin of the week to be from a year ago or even more. When people repin your promoted pins (and they will!) and others click on them (and they will!) you do not pay for that activity.

Promoted pin cheat sheetI followed up with Wade to find out how it was going. He said, and I quote verbatim, “The promoted pin deal is stinking awesome.  I’m doing it every week.  More for the long run strategy..I’m getting tons of traffic from the pin I did two weeks ago now”  Here’s one of his pins that did well.

Have a listen to our conversation and then check out Wade’s other great episodes.

Ralph’s Post of the Day (I love this one):  Are You An Entrepreneur?

Pin me?

Promoted Pins Are "Stinking Awesome" - Wade Harman's Relationship Marketing Show https://alisameredith.com/promoted-pins/ with @blogger32

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Alisa Meredith

I've been creating marketing strategies for years - for both B2C and B2B businesses, formerly as co-owner and chief strategist of a HubSpot partner agency, and since 2015 right here. I have a passion for businesses that make the world a better place in ways large and small, and the people who run those businesses are the ones I enjoy working with. I am slightly obsessed with Pinterest. Not just because it is fun, but because it works amazingly well for traffic and lead generation.
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Latest posts by Alisa Meredith (see all)

  • How Much Do Pinterest Ads Cost? - December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future - November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing - November 18, 2021

Filed Under: Pinterest, Random Thoughts of Marketing

Welcome!

Alisa Meredith

Helping creators and software-as-a-service companies get found and make sales is what drives me. Too many business owners put their hearts and souls into their products and services only to be buffeted by the changing winds of SEO and social. It's time to really OWN your business - and I can help.

I'm a huge Pinterest nerd. Huge. But a Pinterest strategy is only as good as the content that comes before it.

This is the place to get to know me if you are looking for someone to help with your branding, content strategy or social media, if you need a speaker for your next event, or a guest for your podcast or webinar.

Let's connect on LinkedIn. Or shoot me a message at alisa@alisameredith.com.

Let's talk!

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New on the blog

  • How Much Do Pinterest Ads Cost? December 10, 2021
  • Surround Sound Marketing – The Content Strategy of the Future November 29, 2021
  • How to Build Your Business with Word-of-Mouth Marketing November 18, 2021
  • Pinterest Ads – How to Use Engagement Targeting November 8, 2021
  • Is it Time to Quit Marketing on Pinterest? October 26, 2021

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