Ahh, social media ROI, that great unicorn of marketing. But, you know what? Unicorns aren't real and marketing budgets are. So, we need to find a way to report on our marketing success or there won't BE any marketing budget! You know what is great for tracking the ROI of your Pinterest (and all other social) marketing? HubSpot. You know what isn't? Pinterest analytics. Yup, ... Read More
Pinterest Search Ads – Promoted Pins Keyword Campaigns
Wait a minute - we already have Promoted Pin campaigns which you can target by keyword - so why do we need Search Ads? Pinterest's February first announcement that they were releasing Search Ads with two new types of campaigns - Keyword Campaigns and Shopping Campaigns, was baffling to many of us. Facebook user Louise articulated the ensuing confusion this way, I'm still ... Read More
A Pinner-Focused Strategy for Pinterest
Even for those of us who pin for a living, it can be difficult to be patient with Pinterest. Promoted Pin not converting? Shut it off! Content not resonating? Change direction and rebrand images, STAT! But, a little insight into the behavior of pinners and when they actually act on your images might make you hold off on the "pause" button or a headache-inducing ... Read More
Pinterest Promoted Pins – Getting Started in 11 Easy Steps
Pinterest advertising is now available to US, UK, and Canadian pinners. Yahoo! So, what is a Promoted Pin, and how do you get started in such a way that it works for you without breaking the bank? The platform is simple enough that you certainly could just feel your way through it. And you might get lucky with the results! Experimenting with advertising can be costly though. ... Read More
Understanding Pinterest Promoted Pins Conversions
Pinterest offers conversion tracking that will allow you to set up audiences and track the results of your Promoted Pins. Handy. What's not so handy is that the numbers don't add up. How can a brand new campaign with zero clicks have two conversions (true story)? What IS a conversion? And how in the world are they measuring them? I admit that for the longest time, I thought ... Read More
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