"Thanks for providing 13% of our ad revenue for the year. Now you're on your own!" That's the message Pinterest sent to its advertisers in the automotive and financial sectors this week, according to the Wall Street Journal. In a move to "concentrate on users' interests," Pinterest is no longer providing hands-on support to advertisers who are not in the retail or packaged ... Read More
Pinterest FAQ: Does Scheduling Pins Hurt Your Engagement and Ranking?
Have you read this one? "I stopped using all schedulers on Pinterest and my traffic increased by 700%!" It goes right along with the "you should always delete underperforming pins - and often." Sigh... Just like the early days of SEO where every outrageous claim, backed by zero or questionable evidence gave rational humans pause, claims like this need to be examined ... Read More
Pinterest Promoted Pins Options, Rules and FAQs – with Jeff Sieh
I'm more than a little excited to be presenting at Social Media Examiner's Social Media Success Summit next month. My topic? How to Use Pinterest Ads to Drive Traffic and Generate Sales. I collected a ton of information on promoted pins, have run my own campaigns, and I wondered - what questions do other people have about promoted pins? Because I love to Blab (.im, that ... Read More
Promoted Pins Are “Stinking Awesome” – Wade Harman’s Relationship Marketing Show
Wade and I met at Social Media Marketing World in San Diego this year. We had a nice chat about Pinterest promoted pins which made a nice addition to my "Live From Social Media Marketing World" episode of the Superheroes of Marketing. Wade and I chatted about promoted pins and why they're worth a try. What Makes Promoted Pins So Great Well, for starters, if you are in a major ... Read More
How Pinterest Is About to Change the Way we Shop – What Marketers Should Know
Oh, Pinterest. You have been my happy place, my no-pressure discovery escape with a major marketing super power. Promoted pins have done nothing to dampen my spirits. I love the enormous number of repins and the resulting long-term traffic boost for mere pennies. I find many of the "Picked for you" pins just delightful. Now, it seems, our motto (borrowing from Cynthia ... Read More
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